Ford

At JWT, I was the senior copywriter across multiple regional Ford Motor Company accounts, focusing primarily on broadcast campaigns for television and radio. While this work was a while ago, as given away by the out-of-date car features, it was a good chunk of my career and whether I was was working with huge TV money, or next-to-nothing newspaper budgets, it was a challenge I rose to each and every time. While car features have become dated, good creative stands the test of time.